Become an HCTV Underwriter

WHAT IS UNDERWRITING:

Underwriting in community media is a form of sponsorship where businesses or organizations provide financial support in exchange for a brief, non-promotional acknowledgment on air. They are not meant to persuade but to recognize the support of the sponsor while maintaining adherence to the station’s non-commercial rules and regulations.

WHY BECOME AN UNDERWRITER?

Becoming an underwriter is a meaningful way for businesses and organizations to support community media while gaining on-air recognition in a non-commercial, mission-driven environment. Underwriting helps sustain local programming, educational content, and community voices, while also allowing HCTV to strengthen connections with the local business community. All underwriting revenue directly supports HCTV’s operational costs and equipment, enabling continued coverage of Alvirne High School events, community functions, and the many local stories we bring directly to our residents.

BENEFITS OF UNDERWRITING

•  Game Day Spotlight: Your business gets exciting social media shoutouts on Facebook and Instagram during game days
• Year-Round Exposure: Enjoy a minimum of 44 on-air broadcast mentions every year.
• Prime Branding Placement: Your logo and/or slogan featured at the opening, closing and/or breaks of popular HCTV programs including Alvirne Sports, local meetings, and community events
• Community Recognition: A business thank-you graphic displayed on the HCTV Carousel and included in game-day social media posts
• Maximum Reach, everywhere: Your message is seen across the Cablecast Screenwave App on Roku, Fire TV, Apple TV, iOS, and Android—and on Comcast Cable Channels 6, 8, 22, and 1073HD

PERMISSIBLE UNDERWRITING MESSAGES 

Users are permitted to include the following business or organizational details for identification and promotional purposes: the name of the business or organization, the length of time the business has been in operation, an established slogan or tagline, and contact information such as a phone number or website.

NON-PERMISSIBLE UNDERWRITING MESSAGES

The inclusion of certain types of content is strictly prohibited. This includes comparative, qualitative, or overtly promotional language; statements regarding pricing or value; and any inducements to buy, sell, rent, lease, borrow, or loan. Additionally, third-party endorsements, explicit calls to action, and the use of first- or second-person language (e.g., “you,” “we,” “us,” “I”) that may imply endorsement by the station are not allowed per the Cable Franchise agreement.

THANK YOU

We would like to extend our sincere thanks to our residents and viewers for their continued support of Hudson Community Television and its many activities. If you have any questions or concerns, please feel free to contact us at HCTV@hudsonctv.com or 603-578-3959.

Underwriting Demo Video - HCTV Underwriting Demo